All Good Things Must Come To An End..,
After a great deal of soul-searching I’ve finally arrived at the decision to close the business. After 7 years at the helm of Miskonduct Klothing it is time to move on to the next adventure!
I know what you're all wondering...But, why?!!!
There's a multitude of reasons, to be honest. The economy has been slumping for most of the year, and pretty dresses (as much as we all love them) are a want, not a need. I understand that most of my customers are feeling the effects of 12 months of successive interest rate rises, be that directly as a mortgage-holder or indirectly as a renter suffering under the crippling cost of rentals. Not to mention the ever-increasing costs for essentials like food and healthcare. Additionally, the pressure of running a small business through one of the most challenging periods in modern history (pandemic, I'm looking at you), only to be followed by a cost-of-living crisis, on top of the regular stress that just comes along with the fun of being self-employed, has akk taken a toll on my mental and physical health. I'm ok - but I'm also self-aware enough to know that I need to make some changes so that I can keep being ok long-term. I'm not the kinda gal that locks the shop door, heads home and promptly forgets about my business until 9am the next day. I am always working - and apparently doing that for 7 years straight does start to affect ones health. Who knew?! ;)
Having said that, it certainly hasn't been all doom and gloom!! I have had so many amazing opportunities made available to me as a result of this business. From traveling the country to trade at some of the coolest events in the kustom kulture scene, meeting wonderful people that I am honoured chose to support my business, being involved in pageants, pinup comps, and fashion shows, learning so much about business, and marketing, and all the other things that go along with running a biz, building a safe and inclusive space for people from all walks of life, and creating my own fashion label - which, by the way, still blows my mind!! I walk away from this chapter in my life knowing I am a better person for the experiences that I've had while running Miskonduct Klothing.
The Mayfield Boutique will cease trading as of Monday 12th August, and while the website will be active for a little while, I will be closing the online part of the business in the not-too-distant future. So, if you want to swing by for one last shopping trip at the Mayfield Boutique, I'll be in-store during regular trading hours for the remainder of this week, with Saturday 10th August being the last day of in-store trading.
Thank you to everyone who has supported Miskonduct Klothing and me. I would not be the person I am today without having met you all. And that's something I will always treasure.
'til next time,
Alice xx